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Strategic Marketing for Nonprofit Organizations

by Philip Kotler; Alan Andreasen

Synopsis

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Available format(s):

Classic Audio

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Book Information

Copyright year 2008
ISBN-13 9780131753723
ISBN-10 013175372X
Class Copyright
Publisher Prentice Hall PTR
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 528
Length of Recording 30
Shelf No. JV969