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Strategic management and competitive advantage concepts

by Barney Jay B.

Synopsis

For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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Book Information

Copyright year 2008
ISBN-13 9780136135203
ISBN-10 013613520X
Class Copyright
Publisher Pearson/Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 377
Length of Recording 24
Shelf No. JC326