For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
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What's an Audio Format Audio format refers to the way an audiobook is recorded. Not all audiobooks have the same formats. Classic Audio: A human reading an audiobook without the text displayed. VOICEtext (H): Human narrator with text that you can follow along with as it reads. VOICEtext (S): Synthetic voice with text you can follow along with as it reads.
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