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Customer relationship management

Briefcase books series

by Anderson Kristin

Synopsis

This reader-friendly series is must read for all levels of managers

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics.Customer Relationship Managementsupplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Available format(s):

Classic Audio

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Book Information

Copyright year 2002
ISBN-13 9780071379540
ISBN-10 0071379541
Class Copyright
Publisher McGraw-Hill
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 163
Length of Recording 6
Shelf No. HK831