Synopsis
From the author of Production for Graphic Designers 3e, this book provides an engaging introduction to the fundamentals of art and design. With a wide range of illustrations, Alan Pipes demonstrates in Part 1 (Elements) how an artist or designer fills a blank canvas, nothingness, with points, lines, shapes, textures, and colors in order to create a sense of space, time, and motion. Part 2 (Rules) reveals how to develop unity and harmony, balance, scale, and proportion, contrast and emphasis, and rhythm-all in the quest for a satisfying illusion. In addition, the author demonstrates his formidable knowledge of computer-aided art and design, supplementing it with his own color or black-white diagrams. This book is ideal for students embarking on courses in graphic design, fine art, and illustration-as well as allied courses in interior design, fashion design, textile design, industrial design, product design, and printmaking.