Image for Strategic marketing for nonprofit organizations

Strategic marketing for nonprofit organizations

by Andreasen Alan R.

Synopsis

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Available format(s):

Classic Audio

Log in to read

What's an Audio Format

Book Information

Copyright year 2003
ISBN-13 9780130419774
ISBN-10 013041977X
Class Copyright
Publisher Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 519
Shelf No. GS712