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E - commerce : business on the Internet

by McLaren Constance H.

Synopsis

This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

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Book Information

Copyright year 2000
ISBN-13 9780538689182
ISBN-10 0538689188
Class Copyright
Publisher South - Western Educational Pub
Subject COMPUTERS
File Size 0 MB
Number of Pages 291
Shelf No. GA747