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Tourism : the business of travel

by Cook Roy A.

Synopsis

This new book provides an accurate overview of todayÕs tourism industry thatÕs as interesting and multi-faceted as the field itself. KEY TOPICS: Written in a conversational style thatÕs fun to read, it takes a balanced, business-oriented look at each component of the industry—including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.

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Book Information

Copyright year 1999
ISBN-13 9780132710329
ISBN-10 0132710323
Class Copyright
Publisher Prentice Hall
Subject BUSINESS & ECONOMICS
File Size 0 MB
Number of Pages 347
Shelf No. FZ685